William Entriken
Meet William Entriken: a tireless, relentless worker and a life-long learner whose passion for setting and achieving goals is chronicled on his blog, phor.net. Alongside his wife, Su, he operates a boudoir photography studio, combining his sharp business acumen with a creative flair. William, also a caring father of two, is a man who seems to have it all—ambition, intellect, creativity, family—but, like many driven individuals, he often finds there are simply not enough hours in the day to fulfill every pursuit.
Chief UX Designer
& Product Manager
Rito Rhymes is an infotaining rapper by day, armed with punchlines, parody, spoken word wits that relay, infotaining entermation in an unconventional way.
Rito has a Master's in Human-Computer Interaction from DePaul, but his background in practice is rooted in psychology and a variety of creative arts & crafts ranging from musical performance & production, video design, acting, photography, modelling, graphic design, storywriting and public speaking. He is also an NFT multi-media artist, minting some of his first assets as ERC-721 tokens and he may have been the first person to mint an entire collection of individual rhymes as NFTs (unless someone can prove they did it first, scant evidence so far).
Rito has a highly unusual eclectic skillset that made him uniquely suited to design this website.
He is not a developer, not one who programs by trade anyway, he is a Designer and Product Manager in practice within software development. So he works with the developers and often must communicate between them and other stakeholders, so being able to "translate" information across audiences, especially involving technical ones, is a crucial gift I've honed.
Besides crafting the text to make the content as digestible and hopefully as obvious as possible to a laymen, he had to create a visual strategy to carry the experience without overwhelming the user, overly distracting the user or overly boring the user. Will's success & impact is an exciting topic overall, and there are plenty of great stories in his journey that haven't been covered here, however much of the technical minutia involved in his impact are very complicated and not every minute spent in computer escapades is worth an HBO series. Even though the number $1B may be involved, not every transaction is a wild rye rodeo.
Rito is currently CEO of JUMPTAG CLUB, a FashionTech company bringing wearable smart tech to the masses.
Content Design Challenges
A Story Too
Big to Tell
With such a broad swath of impact & influence Will's work has had, it was difficult making a concise narrative that captured the essence of so many vastly different angles full of substance in each. Each topic Rito touched on or entity he merely "mentioned" had its own large story and many books could probably be written about it, but alas, his mission was to design a succinct experience to capture the essence alone. A lot was lost Rito hopes the important essences were retained for you to grasp grasp.
Technical Jargon
If you don't have a technical background and you feel from reading this site, you actually do understand what Will's done & the significant impact he's had... YOU'RE WELCOME. The blockchain world is very technical, very esoteric and often very user-unfriendly to grasp. It was quite a meticulous task crafting digestible ways to present the information in a way where its meaning felt obvious, without requiring you to go to Blockchain bootcamp or earn a Master's degree in Distributed Systems Engineering.
A Missing Person
Ultimately this site is designed to showcase Will's wide-influence & notability to a mainstream & non-technical audience. It's NOT a biography, it's really not even about "him" as much as the vast ripples set in motion that can be attributed to his work. After reading this site's content, you'll walk away knowing his legacy but you really won't know much about him.
Bill Entriken
Bill Entriken is William's proud father and biggest advocate. He has been watching Will learn and grow using computers since he was just 3 years old. He has championed Will's accomplishments IRL and online, attending his son's numerous public speaking events and cheering on his newest developments. Bill provided Rito with photos and background details to ensure that William's story presented here was true to the man and his (verified) authenticity.